If you use social media networking sites for your business, you face a huge risk of losing your company’s entire reach. Instantly, and with no warning.
Social media giants such as Medium, Facebook and Twitter are powerful tools for marketers. But you have no control over changes they make. When content display rules are altered, you risk wasting time, money and effort because you can’t reach your hard-earned audience the way you once could. You may not even be able to reach them at all.
Twitter, LinkedIn, Medium and Facebook have all significantly changed their rules in the past year, hurting thousands of businesses and making it less a question of “if” your business will be affected and more a question of “when.”
Understanding this is key to taking control of your audience and your brand.
Focus on what you own, which starts with your domain name.