If you use social media networking sites for your business, you face a huge risk of losing your company’s entire reach. Instantly, and with no warning.
Social media giants such as Medium, Facebook and Twitter are powerful tools for marketers. But you have no control over changes they make. When content display rules are altered, you risk wasting time, money and effort because you can’t reach your hard-earned audience the way you once could. You may not even be able to reach them at all.
Twitter, LinkedIn, Medium and Facebook have all significantly changed their rules in the past year, hurting thousands of businesses and making it less a question of “if” your business will be affected and more a question of “when.”
Understanding this is key to taking control of your audience and your brand.
Focus on what you own, which starts with your domain name.
The Pros and Cons of Social Media
Social media sites such as Facebook and Twitter bring many benefits for businesses. They allow companies to reach millions of potential customers anywhere and anytime, through ads and content. With 2.23 billion active users per month1, sites like Facebook are hard to ignore.
Businesses find millions of potential customers all in one place with social media. They’re easier to interact with too: users are in a comfortable environment, so following or engaging with your company brand is easy. It’s the reason why more than 70 million businesses have a dedicated Facebook page2.
Yet social media sites come with big risks. Businesses have no control over how interactions are managed. At any time, the number of people who see your branding efforts and the way in which they see them can be completely changed.
This is particularly true for businesses who ONLY have a business Facebook page, such as coffee shops and restaurants. By placing all eggs in one basket, you open up your business to a lot of risk.